DAVID SHEPHERD

PediaSure Sidekicks is a nutritional boost for kids who are growing fine but may not be getting the complete nutrition they need due to poor food choices. 

 

To launch the product, Snack Attack offers an interactive experience that uses the player's webcam to put them into the game. As the food falls, the players must quickly decide which healthy foods to catch in their mouths and which foods to avoid. Kids who catch a SideKicks bottle get bonus points. At the end of the game, your score reflects good food versus bad food eaten, plus educational content to reinforce good eating habits.

​

​