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Strategic Marketing and Creative Director
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Folgers Canada Website
Folgers website differentiates it from its competitors and makes the brand relevant to Canadian coffee drinkers.
The site allows users to watch "Waking Up" videos detailing the real-life morning stories of Canadian coffee drinkers; peruse the myriad of product options; explore delectable recipes and helpful how-tos; and discover the 150-year tradition behind the Folgers red can. Suddenly, the experience of drinking a cup of coffee is a morning ritual, setting up the whole day with positivity, optimism and opportunity. It's "The Best Part of Waking Up."
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